Powering up SEO for Evolution Power Tools
What we did:
- Technical SEO audit & fixes
- Digital PR campaign
- On-page optimisation
- Content & backlink audits
- SEO forecasting & strategy
Results:
- +33% total users (GA4)
- +22% organic traffic contribution
- +27% new users
- +68% increase in page 1 search volume
- +20% growth in visible keywords
Evolution Power Tools is a global brand manufacturing high-performance tools for trade professionals and DIYers.
With a strong reputation in the power tool market, the company sought to improve its digital presence and reverse a decline in organic visibility.
Working with Skittle brought complete clarity to the issues behind our SEO performance. Every fix, forecast, and campaign was purposeful and well-executed. We were impressed by how quickly the team identified problems and took action. They’ve laid a much stronger foundation for our SEO as a core growth channel.
Challenges
“A need to overcome technical SEO barriers and regain organic momentum”
By mid-2024, Evolution Power Tools was experiencing a noticeable dip in organic search performance. A growing number of technical SEO issues had begun to impact website health and visibility.
At the same time, the brand was looking to elevate its domain authority through digital PR but lacked the in-house resource to activate such campaigns.
Evolution partnered with Skittle with three key goals in mind:
- Resolve critical technical SEO issues affecting visibility
- Strengthen organic rankings and traffic
- Build high-value backlinks through targeted digital PR
Our approach
“Resolving the technical foundation, enriching content, and amplifying authority”
The project began with a detailed onboarding process and a comprehensive technical SEO audit.
We uncovered 96 key technical issues that were prioritised and segmented into quick wins and longer-term actions.
Alongside the technical roadmap, we conducted a content and competitor audit, highlighting gaps and opportunities across key pages.
On-page optimisation followed, with fixes across meta descriptions, H1 tags, and duplicate content.
To support authority building, we launched a digital PR campaign underpinned by targeted keyword optimisation.
Simultaneously, we corrected sitemap issues, improved page speed, and submitted a disavow file following an in-depth backlink audit.
We also delivered SEO performance forecasting, presenting Gold, Silver, and Bronze growth scenarios to help stakeholders align on expectations and investment levels.
Deliverables
“Equipping the team with clarity, structure, and tools for sustainable SEO growth”
To create lasting impact, our deliverables focused not only on fixing the technical foundations but also on enabling strategic planning and future scalability.
- Full technical SEO audit and resolution of 96 issues
- Prioritised action plans with clear quick wins
- Backlink disavow file and backlink quality audit
- On-page SEO fixes and content guidance
- Digital PR campaign strategy and outreach
- Gold, Silver, Bronze SEO growth forecast models
- Monthly reporting and strategy reviews
Each deliverable was designed to give the Evolution Power Tools team greater control over their SEO direction, with detailed documentation, forecasting, and performance insight baked in.
The outcome
“Reversing decline and delivering strong, measurable growth across SEO metrics”
Between August and November 2024, Evolution Power Tools recorded a sharp improvement across both traffic and keyword metrics:
Results:
- +33% total users and +27% new users
- +22% improvement in organic traffic contribution
- +68% increase in search volume from Page 1 keywords
- +20% growth in visible keywords (SEMrush)
- +16.9% increase in Page 1 keyword rankings
With ongoing SEO management in place, Evolution Power Tools is now well positioned to continue building momentum – with a technically sound foundation, a clear growth roadmap, and improved authority in organic search.
