Google AI: Rethinking your ranking tactics

Join our free webinar to understand the new AI search results & rework your SEO strategy

Tuesday 2nd July, 1pm

Google AI: Rethinking your ranking tactics

Hero Image SGE.jpg

Test your Ai knowledge

What’s happening?

What will be covered?

Secure your place at this event now!

Why should I join?

What will I walk away with?

SGE graphic 1.png

Meet the expert

imogen groome seo content strategist.jpg

Imogen Groome

Content SEO Lead at Skittle Digital

Imogen has worked in SEO since 2016. She helped to define SEO strategy at before guiding the newsroom at The Sun Online as SEO Editor.

She has 8 years of experience in scaling content strategies that drive revenue for brands through organic search channels.

Secure your place at this event now!

Test your Ai knowledge


Test your Ai knowledge

What is the purpose of Google AI results?
(Select all that apply)

What does SGE stand for?

What does AIO stand for?

What do retail sites need to focus their SEO strategy on?

What is the best way to optimise blogs for Google AI?
(Select all that apply)

Who could be affected by Google AI?

Your score is


Submit your questions

Can't attend live but have questions about Google AIO? 
Send them over! We'll answer them, then email you the recording.


Once you’ve signed up, we’ll send you an email with everything you need to know. This will include a calendar invite and a link to the webinar itself.    

We’ll remind you about the event via email 24 hours beforehand. On the day itself, simply click on the event link and it will open in your web browser.

No problem! Sign up to secure your place and we’ll send you a recording after the live event. You’ll be able to watch it back in your own time.  

During the webinar, you can submit your questions. Afterwards, we will answer them. You will also be able to ask questions live at the end of the session.  

The recording will be emailed to all participants after the live event. It will be available for 28 days afterwards.

You don’t need any special technology or software for the webinar. All you need is a laptop, computer, smartphone or tablet, and a good WiFi or mobile data connection to stream the event.

No, our webinar is completely FREE.

Google has launched an experimental feature which generates an AI-powered response for certain search queries. 

It was called SGE, or Search Generative Experience, when it was being tested in Search Labs. In May 2024, Google revealed that AIO – or AI Overviews – was going to be rolled out to everyone in the US, with ‘more countries coming soon’. 

Some searches that people make will trigger the AIO response. A summary of the answer will be provided just below the search bar, with further sources provided. Underneath the summary, the search results will display as usual. 

When Google SGE was in testing, it received criticism from the SEO community due to issues such as plagiarism and citing pure spam. Once AIO was launched in the US, the concerns continued – especially because YMYL (your money your life) queries were triggering inaccurate and potentially harmful responses.

Google has since switched off AIO for certain queries. 

Those who are signed up for Google Search Labs may be eligible to have AI results appear for their queries. Generally speaking, users must be logged into their Google accounts to receive these generative summaries. As Google AIO is rolled out across more territories, the situation may change. 

Nothing special is needed to turn the feature on – it will appear automatically for certain search queries. 

Secure your place at this event now!

Final award design 1 1 1.png

© 2023 Skittle. All rights reserved.