Driving SEO success with Eversure’s car insurance brand
What we did:
- Content SEO
- Technical SEO
- Digital PR
Results:
- 56.2% impressions increase
- 113.2% clicks increase
- 29.8% organic revenue increase
Eversure are specialists in niche insurance policies. With products ranging from camera and photography insurance through to protection for cars and caravans, the brand is well-known for providing competitively priced coverage which give its customers the peace of mind they need.
ReduceMyExcess, Eversure’s car hire excess insurance brand, wanted to deliver improved ROI from new customer acquisition.
The brand chose to partner with Skittle due to our holistic SEO approach which focused on driving significant organic uplift for high-conversion keywords.
We have been impressed with Skittle’s comprehensive SEO approach, which has boosted our visibility for high-conversion keywords, increased revenue and demonstrated the value of implementing an organic marketing strategy
Our approach
Skittle conducted a thorough technical audit, providing Eversure with bespoke findings that outlined areas to improve on.
We also performed a content audit, competitor analysis, keyword mapping process and content gap analysis which informed an editorial calendar.
Objectives:
- Perform technical fixes to ensure website health, improving site speed, mobile-friendliness, and fixing any crawl errors
- Improve stagnant SERP rankings to capitalise on a substantial opportunity for non-brand growth
- Boost tangential topic keywords with informational intent to target upper-funnel traffic
Deliverables
Quarterly digital PR campaigns were delivered to assist with building the site’s backlink profile.
The outcome
By implementing technical fixes in combination with on and off-site content SEO strategy over a 12-month period, we delivered significant improvements in several key areas.
Results:
- 56.2% rise in impressions
- 113.2% increase in clicks
- 29.8% revenue uplift
- 70.6% increase in rankings
- 53.9% more organic sessions
- 48.3% rise in conversions
Overall, we have boosted ReduceMyExcess’ brand visibility and authority alongside tangible commercial benefits, proving the value of a long-term organic marketing strategy.
